ENG1c (Smith)

Title includes chapters like Introduction: Women, the body and soul of advertising and Customers become consumers : the evolution of marketing, advertising, and American consumer culture.

Consider the culture of the twenty-first century: Each morning, you hear a half-dozen ads on the radio before your feet touch the floor. By the end of the day, hundreds, perhaps thousands, of marketing messages have targeted you. And yet little is understood about how marketing affects our lives and society.

How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we're barely aware of them?