Don't forget Audience - Platform - Purpose
What is your dream/idea/goal?
Once you have your goal, start to outline your questions about how to accomplish this goal.
- What kind of conditioning do you need for distance running?
- What is required to travel to your foreign county?
Who is your target audience?
- Young professional?
- Children?
- College student(s)?
- Families/Parents?
How will your choice of platform help you reach your audience?
- Memory. How have you already achieved your goal?
- Graphic novel?
- Article in a magazine? Which one?
- Interview on a talk show? Which one?
- Sesame Street?
